What data is being used to determine who we are, what we do and how we want to experience the world? Can the face-to-face social industries hardest hit by global lockdowns – travel, tourism, culture, hospitality and high street retail – better use customer data to drive economic recovery and innovation? How personalised should we expect our experienced to be, and what evolutions in technology are making it possible? What are the challenges around personalisation?
In this roundtable we explored how organisations are innovating and experimenting with data personalisation. always possible CEO, Richard Freeman was joined by a panel of experts from tech, tourism, data science and marketing: Pete Jenkins (Gamification+) Professor Karen Cham (University of Brighton) Dr Sam Knowles (Insights Agents) Jo Williams (Experience West Sussex)