Pete Jenkins Webinar

Data personalisation and customer experiences

What data is being used to determine who we are, what we do and how we want to experience the world? Can the face-to-face social industries hardest hit by global lockdowns – travel, tourism, culture, hospitality and high street retail – better use customer data to drive economic recovery and innovation? How personalised should we expect our experienced to be, and what evolutions in technology are making it possible? What are the challenges around personalisation?

In this roundtable we explored how organisations are innovating and experimenting with data personalisation. always possible CEO, Richard Freeman was joined by a panel of experts from tech, tourism, data science and marketing: Pete Jenkins (Gamification+) Professor Karen Cham (University of Brighton) Dr Sam Knowles (Insights Agents) Jo Williams (Experience West Sussex)

Gamification Pete Jenkins Webinar

Gamification and personalisation with data

This session was run for DRIVA arts DRIVA on 6th October 2020.

Corporations, small businesses and governments all over the world are thinking deeply about how game design and concepts and binary data can be turned into a resource to increase engagement and motivation at scale. Is it true that the more personalised and gamified our data insights become, the more likely we are to do as we are told? This free webinar delivered by Pete Jenkins will help you learn more about how gamification and personalisation are both becoming increasingly major tools in the art of behaviour change.