I gave a presentation to the HR360 conference https://www.hr360cy.com/ in Cyprus on 25th June 2020. This session was to explain how to use the psychology behind games to help us motivate people. As well as an explainer into the science of gamification I looked at a few HR examples through the lens of the player journey. Listeners learned what is gamification, experienced how it works and why it is proving so transformational to businesses around the world.
Discover how to get value from gamification quickly and effectively with this webinar from 3radical on 28th May at 10am BST / 5PM SGT
Gamification works today, as audiences are increasingly fatigued by traditional approaches to engagement and are looking for a more rewarding and enjoyable experience.
Gamification uses techniques and strategies from game design to prompt and drive specific consumer behaviour. Today’s consumers are hungry for status, competition, reward and self-expression, and the brands that implement gamified marketing experience an increase in data acquisition, loyalty, customer retention and engagement.
Join Pete Jenkins, an international authority on gamification, a lifelong gamer, successful entrepreneur and lecturer, and Rachel Swann, Commercial Director at 3radical, as we deep dive into QuickStart Gamification for Marketers; the 6Cs of gamification for modern marketing and learn:
What gamification is What the benefits of gamification are Why you can (and should) use it in a corporate environment Tips and tricks to implementing gamification Gamification use cases
Pete was interviewed for the 1st May 2020 edition of Kiwings Times (based in Bengaluru, India). This was an edition themed around Gamification and learning. As well as my interview, it sets the scene for gamification and learning nicely, with examples, book reviews and more. You can download and read a copy by clicking on the picture here:
Following the success of last week’s webinar to alumni of Leeds Business School I am making a version of that available direct to everyone for FREE. Join me on Friday 3rd April 2020 at 1pm UK time for:
Gamification for Designing Customer Experiences
An hour long webinar on how to boost customer loyalty and long term profits. Book your free ticket using the link below: